Problem Statement:Since the 20th century up to present time, development and change exist in intense form, all the systems reflecting the developments through emerging products that reflect their own ideas are found in various developments. Mass media means have shown substantial development in this system and have formed means which affect broad masses. Cinema and television in particular, developing technique, speed, and with its approach to reality, influence and manipulate the masses have managed to become a strategic means of mass communication. Recently, as a result of an increase in the number and rating of television, the concept of ‘cultural media’ has been suggested. Through different means and channels of the media, intensive and rapid effects on the societies require a conscious media literacy training of young people. In the narrative techniques of cinema, from the point of content and form, the method of developing critical perspective on television passes through the knowledge of cinema.
Purpose of the study: In short, the aim of this study is find out the effects of television on children’s and young people’s behavior and consumption reflexes.
Method: Quantitative data were collected and the scanning model was taken as a basis of this study. With the help of this model, study employed “a questionnaire designed to measure degree of the effects of image representation shown in television on the primary education students from 6, 7 and 8 classes” developed in a PhD study by Canan Birsoy Altınkaş.
Discussion and Conclusion:This study examines the relationship between media literacy with critical thinking and cinema and gives insights of some issues related to cinema and media literacy in terms of education in the TRNC. Television which has come into prominence in recent years has turned into cultural production tool by using fiction and narrative techniques of cinema. Pros and cons of television audiences can be discussed in a heated debate. Media literacy course intentions in aspect of critical view will question invisible reality especially in student groups and in general, should give insights in all facets of mass audience. Seriousness of situation necessitates to involve media literacy course not only be across the secondary school students, but for all individuals of all economic and cultural levels, by taking into account important time for spending in front of the screens.
Keywords: media culture, media literacy, cinema, television, critical thinking.