Exploring the Factors Creating Happiness Among Students of Iraq: Mediating Effect of Life Satisfaction

Abstract

Purpose: The main goal of the current study was to investigate the elements that can foster student contentment and happiness. Therefore, this study looked at how satisfaction and happiness are impacted by appreciation, university prestige, and service quality. This study also aimed to investigate student satisfaction's mediation role. Research Method: The research design used in this study was quantitative. Elements from previous studies were modified to create the questionnaire for the data collection. Data were gathered using convenience sampling. The study's usable response rate was 51.09%. Smart PLS 3 was used to evaluate the obtained data. Findings: The results of the study showed that increasing pupils' contentment requires thankfulness. Additionally, student satisfaction is positively impacted by a university's reputation, as shown in how students view the institution. Additionally, a key element in raising happiness is the caliber of services provided on university campuses. Findings also showed that happiness is strongly impacted by student satisfaction. Results ultimately show that the relationship mediates student satisfaction between appreciation, reputation, service quality, and happiness. Implications and Future Research: The study's findings have shown that increasing student satisfaction can be accomplished by emphasizing elements like thankfulness, the university's reputation, and service quality. Iraqi university students favor the facilities and faculty members' level of expertise. It's crucial to cultivate student pleasure and contentment to maintain their loyalty and encourage positive word-of-mouth. Any cultural factors included in the current model may also be used in future investigations. Researchers can use the survey results in future research, and university policymakers can use them to create a plan for increasing student satisfaction.