ABSTRACT

The preparedness of graduates for the workplace. This study has conceptualized employability by identifying four dimensions: job-specific skills, meta-skills, intellectual skills, and personality skills. The study's results demonstrated the significance of both formal academic courses provided by educational institutions and privately offered courses and certification programs in augmenting students' preparedness for the workforce. Additionally, the significance of internship programs has been highlighted. This study makes an important scholarly contribution by addressing the limited research on the impact of digital marketing education on workplace readiness. Specifically, it examines the effectiveness of academic curriculum enhancements, third-party certifications, and experiential learning in this domain. This study provides a significant contribution to the current literature by empirically investigating a comprehensive model that encompasses all three dimensions of knowledge and skill development. This study strives to examine the relationship between these dimensions and the employability of business graduates in the field of digital marketing.