ABSTRACT

This study aimed to evaluate the performance and development of continuing education managers in Saudi Arabia through strategic thinking. It utilized a quantitative cross-sectional survey to assess managers' strategic thinking patterns, practices, obstacles, and mechanisms to overcome obstacles. A validated questionnaire collected data from fifty-three managers. The study demonstrated high reliability with a Cronbach's alpha of 0.973. Validity was also established. The analysis revealed the importance of comprehensive thinking skills, strategy formulation and implementation, and personal, organizational, and external obstacles hindering strategic thinking practice. Proposed mechanisms included encouraging innovation, providing resources, fostering relationships, offering managerial support and rewards, involving managers in vision development, and providing continuous training. Experience significantly influences the ability to overcome strategic thinking obstacles and improve performance. Academic qualifications showed differences but had little impact on strategic performance development, while training courses did not significantly affect performance outcomes. The study recommends developing targeted training programs, creating a supportive organizational culture, addressing obstacles through interventions, leveraging experienced managers' expertise, and regularly assessing strategic thinking skills. Implications include the importance of comprehensive thinking skills, organizational support, addressing obstacles, and experience for enhancing strategic thinking and performance.