ABSTRACT

Purpose: This study focuses on investigating the correlation between cultural factors and innovative work behaviour. Additionally, it aims to explore the potential influence of work engagement as a mediator in this relationship. Design/ Method/ Approach: This study utilizes a quantitative research approach with a cross-sectional research design. Information is gathered from participants through the use of surveys. We collected 556 responses that were suitable for analysis in this research. The data is analysed using SPSS, employing CFA and correlation analysis techniques. Findings: The result of the study supports the mediating role of work engagement. This research also supports the direct effect of the cultural factors through dimensions like adaptability and mission.  These findings also support the pivot role of participative culture as well. Practical Implications: This research provides valuable insights for managers in the education sector, highlighting the significance of culture and its various elements in enhancing employee engagement and fostering innovative work behaviour. Originality: The present study stands out as it explores the impact of culture on work engagement by examining various dimensions of both factors. The participants in this study are individuals employed by educational institutions.