ABSTRACT

Objectives: This study examines the role of design competitions, analysing their impact on the employability of graphic design students in China and evaluating the critical importance of subject-specific contests as an alternative educational approach. Additionally, it traces the origins and evolution of graphic design, highlighting the profound influence of the Bauhaus movement, founded in the early twentieth century, on contemporary graphic design practices. Methodology: Graphic design education underwent significant transformations following the emergence of the socialist market economy, which, driven by China's rapid economic growth and social changes, diverged from traditional educational models. Design competitions not only refine participants' professional competencies but also play a crucial role in shaping design education in China. Through the application of human capital theory, this study illustrates that design contests are essential in fostering educational innovation and improving teaching quality, thereby becoming an integral component of higher education. Results: Through these competitions, students enhance their practical skills, foster innovation and teamwork, and acquire valuable experience that facilitates their entry into the job market. Additionally, companies benefit from access to a pool of promising candidates, enabling them to identify and train potential employees at reduced costs. The present study employed quantitative research methods, utilising a questionnaire for data collection. However, certain limitations must be acknowledged, including a small sample size and the need for further refinement of research methodologies, both of which may restrict the generalisability and reliability of the findings. Nevertheless, existing literature indicates that participation in design competitions enhances student skills, facilitates the development of high-quality portfolios, boosts self-confidence, improves job-seeking prospects, and contributes positively to both personal and professional growth. Future research should expand the sample size and refine methodological approaches to produce more generalisable conclusions. Ultimately, design competitions serve as an underutilised platform for developing student capabilities while also offering valuable insights into the priorities universities should consider in advancing educational reform—an essential factor in fostering innovative talent development.