ABSTRACT

Moral education has played a key role in the ancestor worship belief, but moral psychology and individual beliefs also influence the ancestor worship belief; this phenomenon warrants the attention of scholars. Thus, this paper analyzes the effect of moral education and moral psychology on the belief in ancestor worship in Vietnam. Additionally, the article explores the mediating role of personal views on moral education, moral psychology, and ancestor worship in Vietnam. The questionnaires were utilized to collect data, and smart-PLS was employed to investigate the association between variables.

The findings suggested that moral education and moral psychology have a favorable and significant effect on the practice of ancestor worship in Vietnam. Individual beliefs also significantly influenced the relationship between moral education, moral psychology, and ancestor worship in Vietnam. Using moral education and moral psychology, this study aids policymakers in developing policies to improve the practice of ancestor worship in Vietnam.