Research on the Aesthetic Evolution of "Gesar" from the Perspective of Cross-Media Communication and Storytelling Narrative in an Educational Setting

Abstract

Purpose: Gesar's timeless valor and cultural significance tales demonstrate the educational value of storytelling and narrative. This systematic literature review investigates the connection between the aesthetic evolution of Gesar and cross-media communication, focusing on the Chinese educational system. Using MAXQDA, 56 of 97 downloaded academic papers were selected for review. The results indicate that Gesar's aesthetic evolution substantially affects cross-media communication in the Chinese educational system. The study highlights the significance of cultural and educational factors in shaping the aesthetic development of Gesar, as well as the need for cross-cultural media communication and academic endeavors to effectively convey the cultural significance of Gesar to a wider audience. The study illuminates the potential of Gesar as a cultural icon for cross-media communication and emphasizes the need for additional research to advance academic knowledge. The findings have important implications for designing effective communication and educational strategies that can utilize the aesthetic evolution of Gesar to promote educational exchange via cross-cultural media communication. Such research can shed light on the broader significance of the epic in cross-cultural communication and deepen our comprehension of the intricate relationship between aesthetics, culture, and communication.