Effects Of Using a Web Blog in Online Laboratory as A Digital Marketing Platform Towards Students’ Achievement with Different Motivation Levels in Entrepreneurship Learning Practicum

Abstract

Purpose: This study aimed to examine the effectiveness of online laboratory as a digital marketing platform for students’ learning practicum in an entrepreneurship course and to examine whether there is interaction among teaching strategies (online laboratory using blog web as a digital marketing platform) and students’ motivation levels in terms of students’ achievement in an entrepreneurship learning practicum course. Method: This study used quasi experimental research design. The participants comprised 94 students of Economics Education department, STKIP PGRI Jombang, Indonesia, out of which 47 students were treated as the experimental class to implement online laboratory entrepreneurship as a digital marketing platform for students’ learning practicum, while the other 47 students formed the control class. The data was collected through an achievement test and analyzed by independent-sample t-test, and a posttest between the experimental and control classes. ANOVA was used to find out the interaction among teaching strategies, motivation and achievement by implementing online laboratory as a digital marketing platform for students’ learning practicum in learning entrepreneurship course. Findings: The findings revealed that implementing online laboratory entrepreneurship as a digital marketing platform was effective for students’ learning practicum in learning entrepreneurship course. Implication: The study provides new insights for entrepreneurial teachers to apply online laboratory entrepreneurship as a digital marketing tool using a blog.