The Relationship among Perceived Quality, Perceive Control, Perceived Usability, Student Satisfaction, and Persistence of Intention to Use Web-Based Distance Learning Systems in Iraq Educational Institutions

Abstract

This study investigates the factors influencing the intention to utilize web-based distant learning persistently in Iraqi distance-learning universities. After a comprehensive examination, it was determined that perceived quality, perceived control, perceived usability, and satisfaction is significant characteristics that could influence the persistent intention to utilize web-based distance learning. The study employed cross-sectional research in which 400 distance-learning university students completed a self-administered survey questionnaire to obtain data. The "quantitative research approach and Partial Least Square (PLS)-Structural Equation Modeling (SEM)" was used to examine the influence of perceived quality, perceived control, perceived usability, and satisfaction on the intention to use a product persistently. Persistent intention to use was demonstrated to be directly and indirectly affected by perceived quality, perceived control, perceived usability, and satisfaction. Therefore, with these findings, the research has provided substantial material to the existing literature, which can help the author investigate the topic in a novel approach. In addition, many distant universities and learning centers that provide distance learning services may conduct comparative research with diverse student/user groups. Studies undertaken in these environments could contribute to the proliferation of web-based distance learning systems, which are gaining popularity among corporations.