ABSTRACT

Objective: This study aims to investigate the interconnections among language proficiency programs, cultural immersion activities, self-efficacy, intercultural communicative competence (ICC), and academic success among Northern Chinese students attending Thai universities. The primary objective is to elucidate the intricate dynamics that affect the development of ICC and academic achievement within the framework of cross-cultural education. By adopting a holistic perspective, this research seeks to address existing gaps in the literature and provide in-depth insights into the complex interplay of these factors. Methodology: Utilising a quantitative methodology, the research distributed 500 questionnaires to Northern Chinese students enrolled in Thai universities, yielding 350 valid responses, with data analysis conducted using SmartPLS software. Additionally, a mixed-methods approach was employed, incorporating qualitative insights through interviews to enhance the quantitative findings. This methodological design facilitated a comprehensive exploration of language proficiency, cultural immersion, self-efficacy, ICC, and academic success, offering a multifaceted understanding of the subject matter. Findings: The findings reveal significant positive correlations among language proficiency programs, cultural immersion activities, self-efficacy, ICC, and academic success. Specifically, language proficiency programs were found to positively influence both ICC and academic achievement, with self-efficacy serving as a mediating factor in these relationships. Similarly, cultural immersion activities were associated with enhanced ICC and academic success, again mediated by self-efficacy. These results highlight the interconnectedness of these variables and underscore the necessity for a holistic approach in cross-cultural education. Contribution: This research contributes original insights by concurrently examining language proficiency, cultural immersion, self-efficacy, ICC, and academic success within a unified framework, and its significance lies in the practical implications for educators, institutions, policymakers, and international students, advocating for an integrated approach to cross-cultural education that recognises the mediating role of self-efficacy and promotes the development of culturally competent global citizens.